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| ZARA |
For quite a long time when I would think of sustainability, climate change and the environment, reduction of plastic consumption would come to mind. As far as I can remember plastic has always been a known cause of environmental problems because its non biodegradable and it produces toxic fumes when burnt, we all probably know that. What fascinated me was finding out that clothing had an impact on the environment, the debate continues as to how bad the industry is compared to the oil and gas industry.
The problem with the clothing industry it seems is the mass production and consumption of clothing and a quick disposal rate which has coined the term Fast Fashion. In simple terms, I'm sure most of you, or someone you know, owns clothing from Zara, Primark, H&M, New Look, River Island, Boohoo, Missguided, Pretty Little Thing to name a few. These brands bring the latest fashion trends from the runway and offer them to us at a low price. An example is shown below, the chunky Alexander McQueen sneakers cost about £365/ ZMW5790/ P5120 however Primark sold a very similar version for only £8/ ZMW126/ P112, which sold out quite fast. It works for us as consumers
